Properties of wool
100% natural
Grown year-round by sheep, naturally converting energy from the sunshine to fibre by eating photosynthesised grass and hay products.
Fire resistant
Wool’s inherent chemical structure makes wool naturally flame resistant. The wool fibre does not melt and stick to the skin, unlike synthetic fibres.
Biodegradable
When eventually disposed of, wool fibre will naturally completely decompose in soil, slowly releasing valuable nutrients back into the earth.
Warm and cool
In contrast to synthetics, wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot. Even when you wear a wool item that is still damp say from being washed you will still feel warm if it is cold.
100% renewable
From one year to the next sheep produce a new fleece after shearing, making wool a completely renewable fibre.
Odour resistant
In contrast to synthetics, wool can absorb moisture vapour which means less sweat on your body. Merino wool has even been shown to absorb the odour molecules from sweat, which are only released upon washing.
Soft and versatile
Wool is versatile and can serve many purposes. Fine wool fibre properties enable them feel soft, light and luxuriously gentle for next to skin garments. Stronger wool fibres are more durable and used for purposes like jumpers and blankets. They are harder wearing but can also have, with careful breeding higher comfort factors and feel better than ever.
Wrinkle resistant
At microscopic level, wool fibre can be like a coiled spring that returns to its natural shape after being bent. This gives wool garments a natural resistance to wrinkles.
Naturally breathable
Wool is one of the most breathable fibres. Wool fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. Meaning naturally more comfort for the user.
Stain resistant
The natural protective outer layer of wool fibre helps prevent stains from being absorbed and because wool tends not to generate static, it naturally attracts less dust and lint.
Credit: Woolmark